What is the Gig Economy?
The Gig Economy is a reflection of people’s desire to be independent, have flexibility in their professional lives and maintain work-life balance. Simply put – it means ULTIMATE flexibility, for workers and companies alike.
It means having the ability to pick the type of work they do and the companies they work for, while being able to work on multiple different projects that fit their passion points.
It means saving resources in terms of benefits, office space and training, while having a wider range of talent to choose from for specific projects who may be too high priced to maintain full-time.
Let’s take a deeper look.
The way consumers make buying decisions has changed.
The way information is consumed has changed.
The way video content is created has changed.
It’s a complete market shift.
That’s not all
The way people work has changed.
Uber
The world’s largest taxi company owns no vehicles but has made ride sharing more accessible, affordable, and higher quality.
Airbnb
The world’s largest accommodation provider owns no real estate but has made travel and lodging more accessible, affordable and higher quality.
Alibaba
The world’s most popular retailer has no inventory but makes finding products more accessible, affordable and higher quality.